Profile
Founder
Kelly Redznak
Product Designer
Kelly Redznak is a product designer in New York City who designs and builds AI products end to end, with AI as a collaborator at every step.
A graduate of Parsons School of Design, she started in print as a graphic designer and art director for Vanity Fair, Self and Paper Magazine. In 2014 she moved into UX, then led experience design at Publicis Sapient for clients including Verizon and Ford. Today she is a Senior Product Designer at Optimum, where her streaming redesign cut the purchase path from seven steps to four and lifted sales 10%.
She is the founder of The Usability Lab, an AI design-critique tool, and the creator of Smart Brand Stylist, an Adobe Express add-on backed by an Adobe Express Fund grant. Her XR concept Space Stylist was a top-8 finalist out of 3,000+ in the Meta, IDEO and Logitech XR Design Challenge.
The tools have changed, from scissors to Figma to Claude, but the goal hasn't: make complex things easy to buy, set up and use.
Clients
Optimum
Verizon
Havas
Publicis Sapient
Saatchi & Saatchi
Barnes & Noble
SiriusXM
Vanity Fair
Paper Magazine
