As Experience Lead for the 2024 Verizon consumer website redesign, I led research and strategy to streamline shopping and checkout, aiming to boost conversions and improve user satisfaction. The core problem was a fragmented, outdated experience with complex navigation and minimal personalization. Our work resulted in simplified flows, AI-driven recommendations, and responsive designs tested through user research. Next steps include phased rollout, ongoing user feedback integration, and continuous optimization to stay competitive.

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