Optimum customers could add streaming services like Netflix to their bill, but the experience was built by a third-party vendor and it showed: seven steps, a tab navigation that hid what customers needed, and copy that left people unsure what they'd bought or what to do next.

I redesigned the flow end to end and shipped it across ecommerce and managed channels, working with in-house PMs and developers within legal, brand and partner constraints. The new flow cuts the path from 7 steps to 4, puts plan comparison and confirmation on clear, single screens, and tells customers exactly what happens after they buy.

Result: streaming subscription sales up 10%, and the experience moved in-house, reducing third-party design costs.

Role: Product Designer (lead designer on the flow). I owned the end-to-end experience: audit of the vendor flow, information architecture, UI, copy, and partner guidelines. Partnered with product, engineering, legal and brand. 2026.